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Do You Know Your “Why”?

Do you know your “why”? You know, the reason you are an entrepreneur in the first place. 

If you don’t, then you need to stop right now and define it. You have to understand your mission, your motive, your end goal. Otherwise you will work aimlessly toward anything and everything without direction. You’ll become distracted by the first shiny promise and lose your way. 

Don’t lose your way. Find your why. Define your “why.” Discover what motivates you and you will find your success.  

Once you understand your “why,” it will be easier to understand and be relevant to your audience. Once you know yourself and what gets you going in the morning you will know how to better connect with those you lead and understand what draws them to you.  

Lead. Discover your “why” and help your followers discover theirs. 

It is difficult to gain someone’s attention in this noisy world. It is just as difficult once you have their attention to keep it. To do so, you have to think big enough and creative enough to become more relevant and useful to their needs. If you aren’t passionate about your “why,” THIS WILL NEVER HAPPEN.  

Learn to be where your target audience is. Be everywhere they are. If they are on Facebook be there. If they are reading the newspaper be there. If they are on SnapChat, Twitter, blogs, magazines… BE THERE.  

Do you have a marketing game plan or are you just winging it? Understanding your “why” will help you craft SMART goals that will, in turn, help you become more intentional with your marketing. Knowing your “why” will impact every area of your business. 

Our team at Lifestyle Design International is building the complete entrepreneur and we are doing this through what we call the 5 Pillars of Entrepreneurship. Discover our 16 Steps to 6 Figures and decide for yourself if this is the opportunity you’ve been waiting for. 


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